Concept

An iCARD is literally the projecting of customer data onto a fingertip.  All information required for customer relationship management, habitually carried on a card, is available but without being a burden for the customer.

The biometric loyalty card has all options which come with a physical card. However due to its soft nature, it provides more flexibility at lower cost. The virtual iCARD system is easily accepted by the clientele and rapidly adapted to varying needs.

The virtual biometric loyalty card brings a new dimension to the retail sector. It is a cost-efficient tool for customer relationship management - CRM.

Customary, card based loyalty systems entail cost, without considering redemption in cash or kind, of 4.60 euro per customer / year whereas the iCARD system cost is as low as 1.80 euro.

Cost effectiveness, easy acceptance, high flexibility. The biometric loyalty card provides everything that is required for cross-selling, up-selling and extended basket size.