iCARD - The virtual Loyalty Card

Establishing a lasting relationship to their customers is one of the biggest challenges for the retail sector. Unfortunately, standard tools are coming to their limits. People refrain from accepting additional loyalty cards or other tokens, they have to carry along.

Aware of these problems, it-werke developed the virtual loyalty system "iCARD". An iCARD is literally projecting customer data onto their fingertips. Hence all data needed for customer relationship management, habitually carried on a card, are available but without being a burden for the customer.